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What Is Business Intelligence in Mobile App Development and How to Make Use of It

‍In the highly competitive mobile app development industry, keeping the lights on becomes possible only when using the latest technologies. Business intelligence (BI) is one of these technologies, as it helps maximize the effectiveness of any mobile app. BI enables businesses to get a bird’s-eye view of their operations and make better decisions, ultimately improving the user experience. With BI, you can leverage data to create more useful and engaging applications, allowing them to acquire and retain more customers.

In this article, we will discuss the fundamentals of business intelligence in mobile app development and how to utilize it to get the most out of your app. We will also provide tips and best practices for leveraging BI to build and maintain successful mobile applications.

What is business intelligence?

Simply put, Business intelligence a set of techniques and tools utilized by companies to make the most of their data, improve their decision-making, and gain a precise understanding of their processes. BI can increase operational efficiency by helping businesses make sense of their data.

BI solutions typically include data preparation, analytics, and visualization tools that enable businesses to see their data in real time and draw insights that can help shape their decision-making and identify opportunities for growth. 

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The benefits of incorporating BI into the development of mobile applications

Mobile app development can be improved significantly by utilizing the advantages of business intelligence.

Well-informed decision-making
By using business intelligence to gain insights into your data, you can help improve decision-making and ensure that your app is meeting the needs of your customers. Having access to the right data at the right time guarantees that you can make informed decisions and strategic moves that can increase the value and ROI of your app.
More precise and reliable reporting
The ability to accurately report your app’s performance can help improve your operations and make strategic decisions bolstered by data, not based on gut feeling. With precise data on hand, you can report on key metrics like engagement, retention, conversion, and more. This data can also be used to help drive more accurate user acquisition and marketing campaigns that will help you reach more customers and increase the longevity of your app.
Enhanced customer experience
When you have the ability to track user engagement and identify issues, you can make strategic changes to your app that will improve the overall user experience. With business intelligence, you can respond to issues and track user data like session times and drop-off rates, helping you to identify problem areas and make changes to your app that will result in a more positive user experience. This can help you retain customers and encourage them to engage more often with your app.
Better brand recognition
Beyond improving the experience of individual customers, business intelligence can also help you revamp your brand recognition. Access to key metrics and data that reflect your organization enables you to increase brand awareness. This can help your app stand out among competitors, drawing more customers and increasing revenue.

Business intelligence tools for mobile app development

There are many different business intelligence tools available to help you implement BI in your mobile app. When selecting software, you should take into account your business needs as well as the type and size of your app. Depending on your requirements, you may be able to use an existing BI solution or might have to build a custom one.

Here’s the list of top mobile business intelligence tools in 2023:

  • Microsoft Power BI
  • Sisense
  • Roambi
  • Amazon QuickSight
  • Oracle Business Intelligence
  • MicroStrategy
  • SAS Mobile BI
  • InetSoft
  • Jaspersoft

The business intelligence software mentioned aboveis designed to work with a variety of data sources and types, including data from your app. These out-of-the-box solutions enable you to connect all aspects of your organization, including data, people, and devices, and then visualize them in an easy-to-read dashboard.

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Best practices to get the most of business intelligence in mobile app development

Now that you understand the basics of business intelligence and how it can help improve the success of your app, let’s dive into the best practices for leveraging BI in mobile app development.

Get a good grasp of your data

Before you can leverage business intelligence and make informed decisions, it's essential to have an understanding of the data you're dealing with. Start by identifying the types of data you're collecting and where they are sourced from. This will help you to formulate the right strategy when it comes to collecting and analyzing data.

Define your Key Performance Indicators (KPIs)

Once you understand your data, you can then move on to defining your KPIs. It’s important to define these KPIs upfront, as this will impact the data you need to collect.

Visualize your data in a coherent way

Organizing and visualizing data in a simple and concise manner can help you to understand trends, patterns, and relationships that would otherwise be missed. Create various visualizations, such as charts, graphs, and dashboards, to make data easier to interpret and act on. This can help you to gain a better understanding of how your app is performing and make more informed decisions.

Issues to consider when using business intelligence in mobile app development

Business intelligence is an incredibly powerful tool that can greatly enhance your mobile app and help you to stand out from the crowd. However, it also comes with a few challenges that you need to be aware of when implementing a solution.

Data quality
Having accurate data is essential for successful business intelligence. To guarantee that all your data is reliable and usable, an effective data governance system should be put into place. Data governance ensures that your data is accurate, accessible and secure.
System integration
Making sure that your business intelligence solution effectively integrates with your app and other systems is also crucial. Again, this is an area where a well-thought-out data governance strategy can be extremely beneficial. It’ll will help you to ensure that all of your systems are integrating with each other effectively.
Implementation costs
The costs associated with BI in mobile app development often dissuade small and medium businesses from pursuing it. They are typically reluctant to spend money on costly software since they do not possess the necessary infrastructure to sustain it. As a result, they are unable to take advantage of the potential profits that can be gained from building beneficial software in the long term.
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Conclusion

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Business Intelligence has revolutionized how companies operate, providing them with the tools to succeed. Business owners who are creating mobile applications to improve the efficiency of their organizations, as well as increase customer satisfaction, can leverage BI in ways not seen. Keeping a finger on the pulse of their data, they can be sure that the path they are choosing is worth being traveled by.